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Marketing Organization

The Future of Modern Marketing Part 3

Released: 
December, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Research
Region: 
EMEA

"The Future of Marketing’ MMA EMEA eBook Part 2

Released: 
November, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Research

"The Future of Marketing’ MMA EMEA eBook Part 1

Released: 
October, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Research, Trends Reports

McKinsey & Company: The Future of Consumer & Retail 16th September 2020

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.  

Released: 
September, 2020
Education Section: 
Educational Documents, Guidelines, Research, Trends Reports
Keywords: 
2020 Predictions
Members Only

The state of the industry: 2020 Mobile Marketing in EMEA

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Read the Press Release: 
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
Released: 
July, 2020
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Keywords: 
best practices
Consumer Engagement
Creative Effectiveness
Social Media

Executive Summary: Neuroscience Research Overview

To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
Creative Effectiveness, Research
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Members Only
Attention and Cognitive Process in Mobile
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: Attention and Cognitive Process in Mobile

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Released: 
March, 2019
Education Section: 
Research
 NEW
AI

Data Maturity 2.0 - 2023 vs. 2021

We are thrilled to present our second report in collaboration with EY on the state of data maturity in business, unveiling key insights from over 100 companies.

Released: 
October, 2023
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
Global
AI

The State of Generative AI in Marketing

The dynamic landscape of GenAI has been a subject of intrigue, anticipation, and speculation for many. As we stand at the cusp of a technological revolution, it becomes imperative to understand the perceptions, aspirations, and apprehensions surrounding this transformative technology. The MMA Global's comprehensive report, based on extensive surveys with over 100 companies, offers a timely snapshot of the state of GenAI as of July 2023.

Released: 
August, 2023
File Size: 
3.9 MB
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
Global