The narrative around marketing has changed with the proliferation of performance marketing and the traceability of digital and social advertising. It is now possible to attribute income/business value directly to campaigns. Marketing and advertising can have a seat at the Executive table and speak the language of business, which is ROI and ROAS.
CMOs are looking for ROAS - and that is best driven via digital. With the imminent deprecation of 3rd party cookies and the continued focus on the protection of personal information across the board - the ability to re-target audiences in the digital space is becoming more and more difficult. Retail Media Networks like Takealot.Group Advertising is well placed to drive performance within a walled garden where customers are one step away from the moment of truth.
Takealot.Group Advertising launched in 2022, and is driving the performance rhetoric with all our advertising partners for whom we drive sales performance on our platform. Today we will hear directly from one of our key partners Unilever on the impact our offering is having on their business - and how you might use retail media to drive exceptional results within your business.
In a cookie-less world, Media Owners hold the most valuable insights into user interests and behaviour, making their first party data critical to future audience-based advertising strategies. A long term identity strategy will require a range of solutions working in concert to convey addressable audiences and implementing these solutions will require a portfolio-based approach. Multichoice is one of only 2 organizations in ZA to reach MultiMoment status according to Boston Consulting and Google’s maturity framework. Join us to hear the MultiChoice journey on their successes in implementing a 1st party audience strategy across its business
Importing store purchase data into Google Cloud uncovers insights about digital ads’ effect on sales.
