Meeting with AI
Join us for an inspiring session that explores the powerful synergy between Adobe, creativity, and artificial intelligence (AI). In this session, we will delve into how Adobe is revolutionizing the creative process by integrating AI technologies into its suite of innovative tools.
Discover how AI-driven features, such as content-aware fill, intelligent image manipulation, and automated design suggestions, are empowering creatives to unleash their full potential and push the boundaries of imagination.
In this session, Ceren Gökoğlu, Associate Partner at McKinsey Middle East, will share with us how creativity is being redefined in the marketing world and what role artificial intelligence plays in this process.
Gökoğlu, who has recently spent her energy on her children's book, which she wrote with the help of artificial intelligence, and her cookbook, also organised with artificial intelligence and inherited from her family, will inspire us all.
Next! in Entertainment : How entertainment is being shaped with AI in real examples
Turkey's Performance Compared to Global Mobile App Trends
In our keynote "Global Mobile Application Trends and Turkey's Performance", we will discuss the latest innovations in mobile technology, user habits and marketing strategies in depth. We will also examine where Turkey stands in this global arena, which opportunities it seizes and how it overcomes the challenges it faces.
Under the guidance of Başak Zerman from Adjust, we aim to provide a comprehensive perspective on how to catch up with world standards in the mobile application industry, localise global trends and make the best use of Turkey's technological potential.
By attending this special panel, you will have the opportunity to explore the latest trends in mobile technology, Turkey's position in this field and possible future paths.
Coffee Break
In this session, Jochanan Senf, the shining star of the FMCG world, who is one of the notable names of the sector with his approach that encourages innovation and excellence in the field of marketing, will share with us the use and advantages of new tools in marketing with his strategic insights and vast experience, the development of artificial intelligence in the retail sector and the experiences they have gained in their own work.
How the online-offline will merge with Augmented Real Life
Join us for an immersive session as we explore how Meta's latest artificial intelligence (AI) innovations are reshaping the marketing landscape. Discover how AI-powered tools and digital assistants are revolutionizing the way businesses connect with their audiences in the metaverse.
In this session, we will dive into Meta's recent showcase, where they unveiled a range of cutting-edge AI tools. Explore how users of Facebook's chatting apps can now share personalized digital stickers, created effortlessly through written prompts. Witness how Instagram's AI-powered editing tools empower users to transform their photos using written prompts, unlocking new creative possibilities.
NEXT!: The Future is Augmented: Snap’s augmented reality isn’t just a theoretical future trend: It’s already a thriving part of the Snapchat experience, enjoyed by 250 million of its users daily. Göetz will be talking about how Snap is fostering the future of augmented reality.
Experience an engaging and stimulating session, where we will explore the exciting POSSIBLE event. Designed to create awareness for the upcoming POSSIBLE event, this session offers attendees a one-of-a-kind chance to discover the forefront of innovation, uncover emerging trends, and explore impactful strategies that are reshaping the marketing industry.
The 3rd Wave of Digital: New Consumer Journey with O2O, Augmented Reality and Data Personalisation
In this session, we will uncover how AI is revolutionizing traditional banking processes, unleashing efficiency, and enhancing customer experiences. Discover how AI-powered chatbots and virtual assistants are streamlining customer interactions, providing personalized recommendations, and resolving queries in real-time. Explore how these intelligent systems are transforming customer service, revolutionizing the way banks engage with their clients, and ultimately fostering stronger relationships.
DPIP Session
Augmented Marketer: The power of Emerging Tech
In this session, we will explore the vision and mission of the Baksı Culture and Art Foundation as they roll up their sleeves to support the development and empowerment of Bayburt women. Learn about the inspiring story of the foundation and its commitment to fostering positive change through culture and education.
Dive into the details of the "Baksı Hüsame Köklü Women's Education Centre" project, which aims to create a dedicated space for women to gain valuable education and skills. Discover how this initiative is designed to equip Bayburt women with the tools and knowledge necessary to thrive in social, cultural, and economic domains. From vocational training to personal development programs, the centre will provide a nurturing environment that fosters growth and empowerment.
