AI has become a transformative force in both marketing and data management, offering numerous advantages for businesses across various industries in areas Data Analysis and Insights, Personalization, Customer Support and Engagement, Automation, Content Generation, Cost Efficiency, etc.

AI plays a pivotal role in modern marketing and data management. Its ability to analyze data, provide insights, personalize experiences, automate tasks, and enhance decision-making has made it indispensable for businesses looking to stay competitive in today's data-driven world.

The MMA India AI in Marketing advisory council consisting of a group of Industry experts will aim to:

• Drive AI led tech interventions in marketing and branding
• Build continuous connect and knowledge sharing through thought leadership initiatives (Conferences, Playbooks)
• Ensure that our members stay ahead of the curve when it comes to AI Marketing applications
• Become the most respected and coveted council with authority on Marketer tech

Some immediate plans :

• A study on “State of AI in marketing” with the objective to understand the gaps and also to give a view to the industry.
• The outcome of the study will be launched at the upcoming “Data Unplugged” event on 1st December
• A list of AI solution providers in marketing
• Localisation of MMA Global's initiative on Consortium for AI Personalization (CAP)

Below are some of the work that MMA Global has conducted in AI.

1. State of AI in Marketing and CX – download link
2. State of AI in Digital transformation – download link
3. State of Generative AI in Marketing – download link