InMarket’s 2022 Quick-Service Restaurant (QSR) Fidelity Index report takes a look at the quarterly productivity and loyalty to national QSR chains to see how they performed throughout the year.
Download the report now to unlock key insights including:
The quarterly Fidelity Index score for brands like McDonald’s, Wendy’s, and Sonic
The 2022 New Restaurant Fidelity Index score for QSR chains, which looks at the efficiency of chains’ new locations opened in 2022
What chain has the highest percentage of loyal customers.
And more!
Download the report now!
Log in with your MMA membership to gain full access to member research.
InMarket’s 2022 Grocery Fidelity Index reports uncover the quarterly productivity and assess consumer loyalty across major grocers—including H-E-B, Publix, and Kroger—in 2022.
Download the reports today and unlock powerful insights including:
Which grocers were the most productive in 2022
How visitation to new grocery store locations compared to existing store locations in the fourth quarter
What GeoTypes are the most frequent visitors at the top grocery
And more!
Log in with your MMA membership to gain full access to member research.
Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.
Pelin Akil Altan and LC Waikiki came together for a special collection designed based on the unique bond between mothers and their children.
Motherhood... Beyond everything, is a story that is rewritten every day... Actress Pelin Akil Altan tells this unique story with a unique collection she designed together with LC Waikiki. Linalin by Pelin Akil x LC Waikiki Collection, which consists of special pieces, takes its inspiration from the unique colors and textures of nature.
These days, about two in every three people around the world use some form of mobile phone, and around four in every five of those devices are smartphones.
The MMA Global Indonesia Brand Safety & MarTech report explores various perspectives, insights and best practices on brand safety strategy and marketing technology implementation. In this report you will find the result of Brand Safety Survey run by the MMA Global Indonesia specifically for marketers in Indonesia.
New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.
Among the key findings in The Year of Change In Digital Marketing report include:
Uncertainty Abounds:
50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.
As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions:
What is the level of marketing alignment when it comes to driving growth?
How do companies approach marketing growth?
Key Findings Include:
What is the level of marketing alignment when it comes to driving growth?
The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.
Digital technology changes drastically every single moment. How do you make sure your team keeps up? Find out how you can inject continuous learning into the bustle of your daily work in this FREE webinar through the partnership of the MMA and the Certified Digital Professional (CDP), a regional group with a mission of transforming individuals and organizations into digital leaders through lifelong learning.
We will discuss some important questions: - How do we instill a culture of learning in the org? - How do we determine the areas we need to upskill in?
