To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.
The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research
New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.
Among the key findings in The Year of Change In Digital Marketing report include:
Uncertainty Abounds:
50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.
The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.
Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.
Presentation Deck: If you'd like to download the complete webinar deck, click here.
As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.
Pitfall No. 1: Omitting Search from your marketing plan Pitfall No. 2: Using Search only for performance Pitfall No. 3: Avoiding Search automation in marketing
The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.
