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Featured Research
Data maturity 2023 – Two years later.
Download our second report in collaboration with EY on the state of data maturity in business, unveiling key insights from over 100 companies
Over the past two years, the data maturity landscape has shown limited progress in certain areas, with a relatively slow pace of change and evolution among leadership, suggesting that organizations need to accelerate their efforts to drive significant advancements in how they approach data.
State of Generative AI in Marketing
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
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Data Maturity Map

Data Maturity Map

Data Maturity Map

Data Maturity Map

About MMA

Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

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Featured Events

Register Today for MMA's Webinar Series

POSSIBLE - Embrace the Impossible

SMARTIES™ Global Awards Programs

Featured Research

Data maturity 2023 – Two years later.

State of Generative AI in Marketing

Data Maturity Map

Data Maturity Map