With the increased complexity of protecting a brand's image and reputation from threats such as fake news, inappropriate content,.. the importance of Brand Safety has grown exponentially. 

Brand Safety Webinar Series by MMA focuses on assisting marketers in tackling today's challenges by understanding best practices and emphasizing the link between brand safety and performance. 

1) Introduction of Brand Safety
2) Status of Brand Safety Vietnam
3) Top concerns of marketers and publishers
4) Best practice of brand safety

Preventing mobile fraud can seem like a futile effort. Fraudsters are constantly evolving and coming up with sophisticated new ways to siphon marketing dollars from acquiring real customers. How should marketers safeguard their apps? This webinar will offer an inside look at how leading companies are combating mobile fraud. Attendees will learn about the types of mobile fraud, how to identify if it’s happening to you and discuss proven real-world tactics to reduce fraud and establish controls to protect your advertising spend.

You’ve done an audit and discovered serious fraud violations, now what? From the perspective of marketers, this lively discussion will talk about the value and benefit of getting a handle on fraud, how to monitor signals to dynamically block and establish controls in real-time, and advice on collaborating with partners and networks.

With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety and fraud mitigation strategy. In support of these efforts, the MMA, together with brand leaders, has created a Brand Safety Guide.

Marketing fraud and mobile fraud have evolved into a far more sinister practice than the marketing industry could have expected. Sophisticated bots today look more human than ever - they can go to websites, fill out forms, and click on links, all while looking like a real person.