The council will seek to add value to marketers by helping them to assess and adopt the right MarTech stacks and enabling business transformation.

The MarTech Council will :

• Establish unbiased expertise in the domain 
• Educate brands and marketers on practical usage and trends of MarTech
• Enable providers to understand the needs of marketers
• Create credible content on the MarTech lifecycle from evaluation to implementation through :

1. Educational assets in terms of a Martech Maturity Guide
2. Webinars for thought leadership/evangelism
3. Industry surveys on State of Martech, Customer data maturity, etc.

Data Council:

Barring the more advanced organizations, most others do not have the appreciation of first-party data and its business impact. Many of them do not collect first-party data, even when they have the avenues to do so. Many others do not want to invest in data-tech and mar-tech, as they are not convinced (or unaware) about the value it can unlock for them.

• The objective of this council is to bring this awareness and conviction to organizations across industries – “The value of First-Party Data, and how to utilize it effectively within the realms of privacy”
• Based on some real problem statements marketers face on data in marketing, the Data council will build a POV+POC which clearly articulates the value of First-Party Data and how to work with it (capabilities and enablers) to realize the outcomes.