Shopper Marketing | MMA Global

Shopper Marketing

Wednesday, August 23, 2023 - 2:30pm to 3:30pm ICT

At the conclusion of the webinar, participants will be able to:
(1) Gather information on the eCommerce landscape in Indonesia, India, and Vietnam
(2) Identify key challenges and opportunities in Indonesia, India, and Vietnam market
(3) Develop an effective eCommerce strategy for entering or expanding the market

Region: 
Speakers: 
Head of Ogilvy Consulting Philippines
Ogilvy Philippines
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Watch the Webinar:

Dubai, UAE (August 23rd, 2023) - ArabyAds, the leading global technology company, and VIDAA, a global leader in smart TV operating systems, announced an exclusive advertising partnership on VIDAA-powered Hisense smart TVs in the UAE and KSA today. The cooperation between the companies will provide ArabyAds exclusive access to Hisense inventory for Connected TV advertising within the UAE and KSA.

Submitter's Company: 
Member Mention: 

 

Lotame & ThePubverse (by ArabyAds) partner to strengthen data-led advertising in the region

Member Mention: 

Ritelo’s retail media technology will deliver highly contextual recommendations for high-intent visitors on the app and website for Daleel Store

Member Mention: 

This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary objective is to examine the online habits of consumers, including their social media usage, entertainment consumption (music, movies, videos), communication methods, and shopping behavior. In the Q1 2023 edition, the report also tracks consumers' browser usage.

Three key highlights from this quarter’s report:

Released: 
June, 2023
Education Section: 
Region: 

AnyMind Group, an end-to-end commerce enablement company, has today announced that its influencer marketing platform, AnyTag, is now connected to Shopee and Lazada’s respective affiliate programs, enhancing AnyTag’s capabilities to run performance, conversion and now performance-based influencer marketing campaigns.

Submitter's Company: 
AnyMind Group

The Advantage "X" in the Playbook's title signifies the limitless possibilities that await within the ONDC ecosystem and this toolkit is a key resource to help tap into the same as a guide to help with discovery, adoption and business growth.

Released: 
June, 2023
Education Section: 
Region: 

The Open Network for Digital Commerce (ONDC) is an innovative network that has garnered the attention of stakeholders and professionals in the digital commerce space in India.

Released: 
May, 2023
Education Section: 
Region: 

InMarket’s Q1 2023 QSR Fidelity Index InSights report looks at the quarterly productivity at QSR chains like Chick-fil-A, McDonald’s, and Wendy’s to better understand their ability to attract diners to their locations. 

 

Download the report to access powerful insights including: 

  • How Sonic, Wendy’s, and Subway scored on the Q1 2023 Fidelity Index
  • How tactics like value menus and celebrity partnerships likely contributed to stronger Fidelity Index scores
  • What GeoType audience segments over-indexed at the top QSR chains
  • And more!

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Wednesday, January 4, 2023 - 10:00am to 11:00am +07

Region: 
Speakers: 
e-Commerce Lead for Vietnam and Cambodia
The Coca-cola Company
Head of Marketing
McDonald's Vietnam
Country Commercial Head
Grab Vietnam
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC